I spent my second consecutive year in NY training martial arts during Valentine's Day weekend. I suppose that would be a big no-no in a lot of relationships, since it's supposed to be such a romantic day. But Gen was a good sport about the situation.
It may sound like a rationalization on my part, but I posit that Valentine's Day is just one huge capitalistic ploy to part consumers with their money. The sheer number of jewelry, chocolate, and flower advertisements that show up as February nears is disgusting. Buying commodity material goods is being pushed as a substitute for truly thoughtful gifts and actual expressions of affection. If we need to be reminded to show affection for our loved ones on a pre-anointed day by rushing out and buying gifts, then we seriously need to re-evaluate our relationships. It's the little things we do everyday that grow a relationship, not an expensive gift purchased once a year. Save the chocolate and flowers for another occasion that has more personal significance and when there's less pre-holiday price inflation.